Macma DM Ad lump by TBWA\ Buenos Aires

Ad lump
The Direct marketing titled Ad lump was done by TBWA\ Buenos Aires advertising agency for Macma in Argentina. It was released in Jun 2016.
Advertising campaign for Macma

Macma: Ad lump

Brand
Macma
Media
DM
Released
June 2016
Posted
June 2016
Market
Argentina
Industry
Charities, Foundations, Volunteers, Against Cancer
Agency
TBWA\ Buenos Aires
Executive Creative Director
Guillermo Castaneda
Executive Creative Director
Juan Cruz Bazterrica
Creative Director
Fernando Serra
Creative Director
Nicolás Centroni
Art Director
Nicolas Alvarez

Awards:

El Ojo Festival 2016
GráficaFormatos no convencionalesBronce

Credits & Description:

Brand: MACMA
Media: DM
Category: Public Interest, NGO
Agency: TBWA
Geo: Argentina
Alternative Title: Bulto En El Aviso
MACMA: Ad lump
Advertising Agency: TBWA\Buenos Aires, Argentina
Chief Creative Officer: Pablo Poncini
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Directors: Nicolas Centroni, Fernando Serra
Art Director: Nicolas Alvarez
Photographer / Digital Artist: Lucila Blumencweig
TBWA, Buenos Aires created this direct marking campaign which featured in the women's magazine with the largest following in Argentina for MACMA. The double page 'Ad Lump' showed a naked woman's torso, which readers would find a lump on one of the breasts. Once pealed off, a message appeared from MACMA with a guide to perform a routine breast self exam check.