Mercedes-Benz DM The Tribal Rapport Field Guide, 1 by Impact BBDO Dubai, None
Mercedes-Benz: The Tribal Rapport Field Guide, 1
Awards:
| Clio Awards 2015 | ||
|---|---|---|
| Design | Direct Marketing | Silver |
| Cresta Awards, 2015 | ||
| Design | (Publication Design) - PUBLICATION DESIGN | Bronze |
| The Loeries Awards 2015 | ||
| Communicaton Design | Direct & Promotional Mail - Type A | Gold |
| Red Apple International Advertising Festival 2015 | ||
| DM-materials and souvenirs | DM-materials and souvenirs | Third (Bronze) |
| Communication design | Print design | Third (Bronze) |
| Cristal Festival, 2015 | ||
| Design | Illustration | Cristal (Gold) |
| Design | Books | Cristal (Gold) |
| D&AD Awards, 2016 | ||
| Direct | Direct Mail | Wood Pencil |
| New York Festival 2016 | ||
| Design | Design: Graphic Design | Grand Prize Award |
| Design | Design: Graphic Design | First Prize Award |
| Dubai Lynx, 2016 | ||
| Design | PUBLICATIONS & BRAND COLLATERAL | BRONZE |
| Direct | DIRECT: USE OF DIRECT MARKETING: MAILINGS | SILVER |
| Direct | DIRECT: PRODUCT/SERVICE: CONSUMER PRODUCTS | BRONZE |
| One Show, 2016 | ||
| Direct | Consumer - Print / Dimensional Mailing | Gold Pencil |
| Design | Consumer - Collateral Design / Booklets, Brochures & Product Catalogues | Silver Pencil |
Credits & Description:
Agency: Impact Bbdo
Client: Mercedes-Benz
Art Director: Ibrahim Barakat
Art Director: Khaled Said Abdelaziz Metwally
Copywriter: Alok Mohan
Designer: Scott Leder
Designer: Mohamed Said
Executive Creative Director: Fadi Yaish
Print Producer: Sajan Abraham
Print Producer: Clarisse Mar
Print Producer: Tennyson Torcato
Marketing Manager (Client): Lennart Mueller-Teut
We created a 115-page guide and handed it out to existing and prospective customers. It was designed to talk to both existing and potential customers who shared in the brand’s spirit of adventure. For this, we banked on a simple insight: That while the G-Class is impervious to everything that nature throws its way, the same could not be said of its drivers in case of a hostile encounter with a remote tribe. We created the Tribal Rapport Field Guide to help G-Class owners establish an instant rapport with otherwise irate tribes members.