Moemax DM, Case study Disassembly Instruction by Y&R Vienna

Disassembly Instruction
The Direct marketing titled Disassembly Instruction was done by Y&R Vienna advertising agency for Moemax in Austria. It was released in Feb 2013.
Advertising campaign for Moemax

Moemax: Disassembly Instruction

Brand
Moemax
Media
DM, Case study
Released
February 2013
Posted
February 2013
Market
Austria
Industry
Household maintenance & pet products, Home Furniture, Retail, Distribution & Rental companies
Agency
Y&R Vienna
Creative Director
René Pichler
Creative Director
Alistair Thompson
Copywriter
Alistair Thompson
Art Director
Lukas Hueter
Copywriter
Daniel Wagner

Awards:

Golden Drum 2013
Direct CommunicationPublicationsSilver Drum

Credits & Description:

Campaign name: Disassembly Instruction
Year: 2013
Group: E. Direct Communication
Subgroup: 60. Publications
Award: Silver Drum
Product and services: Moemax Option to Return Service
Registrant: Demner, Merlicek & Bergmann Werbegesellschaft mbH
Country: AUSTRIA
Brand name: Moemax Furniture Store
Advertising agency, city: Demner, Merlicek & Bergmann/Vienna
Art director: Lukas Hueter (Jr. Art Director)
Copywriter: Alistair Thompson, Daniel Wagner
Creative director: Alistair Thompson, Rene Pichler
Account Director / Manager: Siegfried Kaufmann, Evelyn Zemplenyi (Account Manager), Andrea Kliment (Account Supervisor)
Other credits: Stefan Neuhofer (Graphic Design)
Creative idea explanation: Austria has the highest concentration of furniture stores in Europe. So customer loyalty is key. That´s why Mömax started a return option We reached our clients where it was most relevant to them - during the assembling. at the end oft every assembly instruction, there was another instruction: the Disassembly-Instruction. Besides an explanation of the new service, the whole disassembling was explained step by step.