Molenberg Bread: The shop

Credits & Description:

Molenberg has long been recognised as the perfect sandwich bread. To showcase this they created 'The Molenberg Sandwich Shop' in the heart of downtown Auckland. Then asked for New Zealanders best sandwich ideas, sold the winners in the shop - and gave them all of takings.
The campaign came to life across multiple mediums including packaging, point of sale, radio, digital, social, PR, sampling and outdoor.
Media: Integrated
Category: Food
Client: Goodman Fielder
Agency: Special Group
Production: Special Group
Country: New Zealand
Project Manager: Delwyn Rees
Executive Creative Director: Tony Bradbourne
Creative Director: rob Jack
Creative Director: Heath Lowe
Art Director: Tony Bradbourne
Copywriter: rob Jack
Art Director: Brendon Smale
Producer: Jules Pakenham
Producer: Celia Rowe
Planner: Teresa Harris
Photographer: Tony Brownjohn
Photographer: Kieran Scott
General Manager: Hilary Cootes
Designer: Amy Tasker
Account Executive: Lara Seaton
Pop up Now - shop outfit