Monocle: HELLO REALITY

Credits & Description:

Advertiser: MONOCLE
Agency: LOWE PIRELLA FRONZONI
Category: Retail & E-Commerce, including Restaurants
Advertising campaign: HELLO REALITY
Creative Director: Laura Sordi (Lowe Pirella Fronzoni)
Creative Director: Francesco Taddeucci (Lowe Pirella Fronzoni)
Art Director: Alessandro Izzillo (Lowe Pirella Fronzoni)
Copywriter: Daniele Dionisi (Lowe Pirella Fronzoni)
Creative Director: Luca Albanese (Lowe Pirella Fronzoni)
Illustrator: Mario Addis

Implementation
We wanted a campaign that could work on clients from the first day they buy the glasses till the day in which they buy a new one. That's why we chose a everyday usage object, the glasses cleaning cloths, as a media.

Outcome
The store printed 5,000 pieces of the cleaning cloths, giving one of them to every client. The target, mostly composed by wealthy people with an high level of culture, really appreciated the artwork.

Execution
Monocle is more a gallery of beautiful handmade glasses than a simple optical store. The artistic value of the illustrations fits perfectly with this characteristic.

Client Brief Or Objective
People usually goes to optical stores once every two or three years.The objective of Monocle was to be remembered by their clients even many years after their last buy.