Multiple Sclerosis Society/ MS Society: MS NUMBING SOAP

Credits & Description:

Category: Bars, Restaurants & Stores, etc.
Advertiser: MS SOCIETY AUCKLAND
Product/Service: MS AWARENESS
Agency: WHYBIN\TBWA\TEQUILA
Executive Creative Director: Andy Blood
Copywriter: Iain Nealie
Art Director: Tara Mckenty
Typographer: Frank Turner
Account Manager: Jenny Mcmillan
Account Manager: Jenny Mcmillan
Other Credits: Production: Michelle Hong
Ambient Execution Description
Challenge:
We were tasked with creating a media pack to raise awareness and increase donations for the Multiple Sclerosis Society of New Zealand. They wanted something that would stand out and create a memorable experience for potential contributors.
Insight:
It’s hard for people who don’t live with MS to understand what the loss of feeling and control feels like. So we created a range of numbing soaps that allow people to get a feeling for what people living with MS potentially deal with on a daily basis.
By adding a topical anesthetic to pH neutral soaps, we were able to replicate Parenthesis, a common numbing and tingling feeling in the hands that often accompanies the onset of more series MS symptoms.
These special soap packs were sent to key media people around Auckland and displayed in the Gow Langsford Gallery in the Auckland CBD.
We created a range of numbing soaps that allow people to get a feeling for what people living with MS potentially deal with on a daily basis.
By adding a topical anesthetic to pH neutral soaps, we were able to replicate Parenthesis, a common numbing and tingling feeling in the hands that often accompanies the onset of more series MS symptoms.
These special soap packs were sent to key media people around Auckland and displayed in the Gow Langsford Gallery in the Auckland.