Nando's: Nando's Peri Book, 4

Credits & Description:

Agency: Mullen Lowe (Cross Colours)
Client: Cezarina Jardim
Copywriter: Famous Copy
Creative Director: Joanina Pastoll
Curator: Adelle Wapnick
Designer: Seres Olivier, Andre Breuer
Digital Technologist: Adrian Smallpeice
Embroiderer: Jeanie La Grange
Illustrator: Janine Rech
Production Manager: Bruna Lamb
Creative Agency: Mullen Lowe Cross Colours
Managing Director: Katinka Pretorius
Fast casual restaurant Nando’s is most famous for its flame-grilled Portuguese chicken, and the heart and soul of the brand is its unique PERi-PERi (chilli) spice. To add to making PERi-PERi part of every store and employee’s life, Nando’s invented PERi-thread. A unique cotton yarn infused and coloured with actual PERi-PERi spice. As a symbol of the spice that binds everyone in Nando’s together, it is used on merchandising and uniforms.The PERi-THREAD book announced this innovation to key management, shareholders & franchisees to encourage uptake & purchasing of the merchandising & clothing.