Netcom: B2B OR MAN TO MAN!

Credits & Description:

Category: Direct Response Print or Standard Outdoor, including Inserts

Advertiser: NETCOM GSM

Product/Service: TELECOMMUNICATIONS

Agency: McCANN NORWAY

Date of First Appearance: May 1 2010

Entrant Company: McCANN NORWAY, Oslo, NORWAY

Copywriter: Sigurd Solberg (McCann)

Art Director: Kjetill Nybø (McCann)

Account Director: Janne Espevalen (McCann)

Account Manager: Tone Bøygard (McCann)

Designer: Pia Emilie Lystad (McCann)

Designer: Rune Tyvold (McCann)

Marketing Manager: June Paulsen (NetCom GSM)

Media placement: Newspaper - Dagens Næringsliv - 1.05.10



Describe the brief/objective of the direct campaign.

Help Norway’s no. 2 telecom brand, NetCom, attract the big corporation’s attention, and initiate meetings



Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome.

Instead of send them a direct mail or call them, we printed our proposal in Norway’s number 1 business newspaper.



Explain why the creative execution was relevant to the product or service.

If we sent them a regular proposal it was likely not to end up here.



Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment.

We received an outstanding response rate, and attracted a number of large new clients, generating hundreds of thousands of dollars in revenue based on these ads.