Category: Public Interest, NGO
Media: Experiential
Brand: O Estado de S. Paulo
Agency: FCB
Geo: Brazil
Advertising Agency: FCB, Brazil
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fábio Simões
Creative Director: Romero Cavalcanti
Art Directors: Henrique Ferreira, Victor Yves
Copywriter: Mario Morais
Projects: Marcio Bueno, Suelen Mariano
Account: Cris Pereira Heal, Anna Sant’Anna, Henrique Silva
Planners: Marcia Neri, Bianca Reame, Rafael Gonçales, Marcio Rodrigues, Carolina Valentim
Media: Fabio Freitas, Cristina Omura, Augusto Gasperotto
Graphic Production: João Albertini, Daniele Fonseca, Camila Galdêncio
Art Buyers: Tina Castro, Daniel Gonçalves
RTV: Charles Nobili, Pedro Lazzuri , Ricardo Magozo, Mariana Carneiro, Natasha Zaminiani
Model: Ana Ferreira
Photography: Mauricio Nahas, JF Diorio / Estadão
Client Approval: Flavio Pestana, Marcelo Moraes, Marcela Dalla Torre
Support: Estudio Mario Daloia
Published: April 2017