Brand: O2
Media: DM
Category: Electronics & Technology
Agency: Interone
Geo: Germany
O2: Telephone greeting card
Campaign microsite: http://www.o2.de/xmascard
The world’s first greetings card that can telephone has been developed by the agency Interone and is such a unique feature on the telecommunications market that it has been filed as a patent. Thanks to an integrated SIM card, the Xmas card from O2 works like a mobile phone. As soon as the card is opened, it calls a previously stored number and establishes a connection.
Advertising Agency: Interone, Germany
Chief Creative Officer: Michael Ohanian
Production: Bakery Film, Impossible Films
Director: Axel Weirowski
Cameraman: Felix Martens