Obra Do Berco DM, Case study The heads and tails coin donation by Lew'Lara\TBWA Sao Paulo

The heads and tails coin donation
The Direct marketing titled The heads and tails coin donation was done by Lew'Lara\TBWA Sao Paulo advertising agency for subbrand: Obra do Berco ONG (brand: Obra Do Berco) in Brazil. It was released in Mar 2012.
Advertising campaign for Obra Do Berco

Obra Do Berco: The heads and tails coin donation

Brand
Obra do Berco ONG  (Obra Do Berco)
Media
DM, Case study
Released
March 2012
Posted
March 2012
Market
Brazil
Industry
Public awareness
Agency
Lew'Lara\TBWA Sao Paulo
Copywriter
Marcos Almirante

Credits & Description:

Donate. Any amount counts.



Advertising Agency: Lew'Lara/TBWA, Sao Paulo, Brazil

Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá

Art Directors: Bernardo Romero, Ronaldo Fonseca

Copywriter: Marcos Almirante

Additional credits: Márcio Oliveira, Daniela Leão, Juliana Peralta, Luiz Ritton