Oetztal Tourism / Soelden: SaveMe

Credits & Description:

Campaign name: The first skipass to save lives.
Registrant: Serviceplan Austria GmbH
Brand name: Ötztal Tourismus
Film production: Hendrik Sommerfeld
Director: Valentin Boschi
Art Director: Sandra Willibald, Alexander Budau
Executive Creative Director: Matthias Harbeck, Christian Gosch
Creative director: Franz Roeppischer, Lorenz Langgartner, Sandra Loibl
Account Director / Manager: Sabine Schneider
Copywriter: Vladislaus Tyszkiewicz, Luca Müller
Post Production: Hendrik Sommerfeld
Production Company: Zwupp
Other credits: Chief Creative Officer: Alexander Schill, Innovation Director: Jan Paepke
Creative idea explanation: Every year, more than 5,000 people worldwide are buried by avalanches. Unfortunately, most of them don’t wear avalanche emergency equipment. This makes it extremely hard to find them in time. Solution: The first ski pass with a built-in positioning chip. With this, every skier in the Sölden ski resort is automatically locatable under an avalanche. Results: Since the implementation of Save Me in December 2015, Sölden had the lowest avalanche-related fatality rate in 10 years. After overwhelmingly good feedback, Save Me will be continued in 2016/17 and 4 other ski resorts want to adopt the technology.