OH! Saft DM, Design & Branding Oh! Saft Squeeze bottles by Leo Burnett/Laeufer Berlin
OH! Saft: Oh! Saft Squeeze bottles
Awards:
| Kinsale Sharks Awards, 2015 | ||
|---|---|---|
| Design | Design 3D - Packaging | Gold Winner |
| LIA (London International Awards), 2015 | ||
| Package Design | Beverages - Non-Alcoholic | Silver Winner |
| Design | Product Design | Bronze Winner |
| Epica Awards 2015 | ||
| Design | Packaging Design | Silver |
| Red Apple International Advertising Festival 2015 | ||
| Label and packaging | Drinks | Second (Silver) |
| Mobius Awards, 2015 | ||
| PACKAGE DESIGN | Food & Beverages | BEST OF SHOW NOMINEE |
| D&AD Awards, 2016 | ||
| Packaging Design | Structural Packaging Design | Yellow Pencil |
| FAB Creative Awards 2016 | ||
| Packaging Design | Non-Alcoholic Drinks | FAB |
| Packaging Design | Non-Alcoholic Drinks | FABulous |
| One Show, 2016 | ||
| Design | Consumer - Package Design / Single or Series | Gold Pencil |
| ADCE Awards 2016 | ||
| Design & Craft | Packaging | Silver |
Credits & Description:
Agency: Leo Burnett Germany
Name of brand being promoted: OH! Saft
Name of company entering the work: Leo Burnett Germany
Name of product being promoted: OH! Saft
Country of entrant company: Germany
Agency Network: Leo Burnett
Clients name: Max Wittrock
Creative Director: Andreas Laeufer
Copywriter: n/a
Account Director: Lennart Wittgen
Account Manager: Moritz Kiehn
Print Producer: Matthias Mueller
Designer: Stefan Nauert
Other: Senior Art Direction: Agnieszka Gast
Description of the Project:
The German food company OH!-Saft offers 100% fresh orange juice. When you take the specially designed bottle in your hand and unscrew the lid, you are immediately reminded of the pressing and squeezing actions of a citrus press. The experience of freshly pressed orange juice can't be closer.
A crate of 12 bottles that look like a box of fresh oranges, due the orange shaped and textured tops. When you take a bottle in your hand and unscrew the top, you are immediately reminded of the pressing and squeezing actions using a citrus press.