| Cresta Awards 2016 | ||
|---|---|---|
| Design | (Packaging Design) - Packaging Design | Gold |
| FAB Creative Awards 2016 | ||
| Packaging Design | Non-Alcoholic Drinks | FAB |
| Packaging Design | Non-Alcoholic Drinks | FABulous |
| New York Festival 2016 | ||
| Design | Design: Graphic Design: Promotional Items | Third Prize Award |
| ADCE Awards 2016 | ||
| Design & Craft | Packaging | Silver |
Agency: Leo Burnett Germany
Name of brand being promoted: OH! Saft
Country of entrant company: Germany
Clients name: Max Wittrock
Creative Director(s): Andreas Laeufer, Julia Rottmann, Andreas Pauli
Copywriter: n/a
Account Director: Lennart Wittgen
Account Manager: Moritz Kiehn
Print Producer: Matthias Mueller
Designer: Stefan Nauert
Other: Senior Art Direction: Agnieszka Gast
Description of the Project:
The German food company OH!-Saft offers 100% fresh orange juice. When you take the specially designed bottle in your hand and unscrew the lid, you are immediately reminded of the pressing and squeezing actions of a citrus press. The experience of freshly pressed orange juice can't be closer.
A crate of 12 bottles that look like a box of fresh oranges, due the orange shaped and textured tops. When you take a bottle in your hand and unscrew the top, you are immediately reminded of the pressing and squeezing actions using a citrus press.