One School At A Time DM, Design & Branding Never Unsanitary [image] 2 by Joe Public
![Never Unsanitary [image] 2](https://fcdn.me/d55/667/one-school-at-a-time-never-unsanitary-image-2-7f84e251539ff26977003484e9.jpg "Never Unsanitary [image] 2")
One School At A Time: Never Unsanitary [image] 2
Awards:
| Loeries Awards 2017 | ||
|---|---|---|
| Outdoor & Out Of Home | Direct Mail | Silver |
Credits & Description:
Category: Health
Media: Integrated
Brand: Always
Product: One School at a Time
Agency: Joe Public
Geo: South Africa
Advertising Agency: Joe Public United, Johannesburg, South Africa
Group Chief Creative Officer: Pepe Marais
Executive Creative Director: Roanna Williams
Group Creative Head: Natalie Walker
Creative Director: Adam Weber
Copywriter: Marjolein Rossouw
Account Manager: Kelly Bardon
Published: December 2017
Synopsis:
Joe Public United identified that Always, South Africa’s leading feminine hygiene product, has a programme called Always Keeping Girls in School. This programme provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, we sent Always a direct mailer asking them to bring their programme to OSAAT’s Itirele-Zenzele High School in Diepsloot, Johannesburg