OPSM DM Penny The Pirate by Saatchi & Saatchi Sydney

Penny The Pirate
The Direct marketing titled Penny The Pirate was done by Saatchi & Saatchi Sydney advertising agency for OPSM in Australia. It was released in Mar 2015.
Advertising campaign for OPSM

OPSM: Penny The Pirate

Brand
OPSM
Media
DM
Released
March 2015
Posted
March 2015
Market
Australia
Industry
Business equipment & services, Corporate Image
Agency
Saatchi & Saatchi Sydney

Awards:

D&AD Awards 2015
DirectDirect MailWood Pencil
One Show 2015
DirectDirect Marketing / Dimensional MailingSilver Pencil
The New York Festival, 2015
Direct & CollateralProducts & Services: Healthcare Products & ServicesSECOND PRIZE AWARD
IntegratedProducts & Services: Healthcare Products & ServicesSECOND PRIZE AWARD
Creative Marketing EffectivenessBest Use: Branded EntertainmentSECOND PRIZE AWARD

Credits & Description:

Wood Pencil / Direct / Direct Mail / 2015
Agency Saatchi & Saatchi Sydney
Client Luxottica
Art Director Tara McKenty
Artworker Dan Meyers Julian Cowling
Copywriter Iain Nealie
Creative Director Matt Gilmour Jon Burden
Digital Designer Jake Bruce
Executive Creative Director Damon Stapleton
Illustrator Kevin Waldron
Producer Anna Warren
Retoucher Mark Sterne
Technical Director Evan Davey
Video Producer Llew Griffiths
Advertising Agency Saatchi & Saatchi (Sydney)
Interactive Production Company Two Bulls
Account Director Ross Jauncey Luke Algar
Group Account Director Catherine Harris
Marketing Manager (Client) Melinda Spencer Meredith Jones
Planner Jason Lonsdale Joseph Smeaton