P Magazine: Life through Burka

Credits & Description:

Life through a Burka - To promote an article in P Magazine about the daily life of women wearing


burkas in Afghanistan, 127,000 of these printed bags were distributed at POS a few weeks before the edition was published. The black bags were designed to look like a traditional burka dress, so that when a P Magazine was dropped into it, the girl on the cover would appear to be wearing the burka. The same effect was achieved with many other magazines.




Product : P-Magazine


Agency : Duval Guillaume, Antwerp


Creatives : Geoffrey Hantson (Executive Creative Director)


Dirk Domen (Creative Director)


Eric Becker (Copywriter)


Gilles de Boncourt (Art Director)




Director(s) :


Country : Belgium


Other Credits : Print Producer : Sofie Hennen


Account : Patrick Clymans


Marketing Manager : Ellen Spooren


Marketing Manager : Tatjana Vandeplas