Pantene DM Life [alternative] by Grey Buenos Aires

The Direct marketing titled Life [alternative] was done by Grey Buenos Aires advertising agency for Pantene in Argentina. It was released in Jun 2014.
Advertising campaign for Pantene

Pantene: Life [alternative]

Brand
Pantene
Media
DM
Released
June 2014
Posted
June 2014
Market
Argentina
Industry
Shampoos
Production Agency
Palermo Films
Executive Creative Director
Lisandro Grandal
Director
Emiliano Ferrando
Copywriter
Juan Manuel Quintero
Executive Creative Director
Diego Medvedocky
Art Director
Javier García Maestro
Producer
Pablo Terruzzi - Bárbara Factorovich - Demián Cosentino - Diego Rochman
Agency
Grey Buenos Aires

Awards:

FIAP 2014
Prensa y Relaciones PúblicasPublicaciones corporativasSol de Plata
Cannes Lions, 2014
PR LIONSPractices & Specialisms: Corporate ResponsibilityBRONZE
PR LIONSSectors: Luxury goods, Fashion & BeautyBRONZE
El Sol, 2014
Relaciones PúblicasRESPONSABILIDAD SOCIAL CORPORATIVASol de Plata

Credits & Description:

Title: LIFE CARE
Brand: Pantene
Media: DM
Category: Health & Beauty
Agency: Grey
Geo: Argentina
Pantene: Life
Advertising Agency: Grey, Argentina
Executive Creative Director: Diego Medvedocky
Creative Directors: Hernán Kritzer, Lisandro Cardozo
Copywriter: Juan Manuel Quintero
Art Director: Javier García
General Account Director: Florencia Pereyra
Account Director: Cecilia De Lafuente
Account Team: Eliana García
Planning Director: Sol Martin
Agency Producers: Juan Carlos Barrios, Julian Sanchez
Production Company: Palermo Films
Director: Emiliano Ferrando
Execuctive Producer: Pablo Terruzzi
Producer: Demian Cosentino
Post-Production Company: Post Media