Papersmith & Sons: Good Paper

Credits & Description:

Bread: What you hold in your hands is enough to feed a hungry child.

Butter: It's a socially responsible paper stock called Stephen and it¹s changing lives.

Cheese: Every time you order Stephen a percentage of the total cost goes to JAM (Joint Aid Management).

Tomato: An organisation that can feed a child for a day with just one rand.

Lettuce: Not only satisfying their hunger, but giving them a better chance at school and at life.

Bread: To turn paper into a meal, contact us today: (Papersmith & Son details)



Papersmith & Son implemented an innovative and novel new business idea in 2010. They developed a `socially conscious¹ paper stock in the form of Stephen, which turns the task of ordering paper stock into an opportunity to do good. Every time Stephen is ordered, Papersmith & Son make a donation to JAM (Joint Aid Management). One of JAM¹s key projects is the feeding of underprivileged school children.



Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa

Creative Director: Liezl-Mari Long

Art Directors: Jessica Rohrer, James White

Copywriter: Dylan Rohleder

Illustrators: Jessica Rohrer, James White

Production: Tina Southgate

Production: Robert George

Client Service: Khanyisa Guga