Customized sound systems for every wallet. That's what Pause, a high-end hifi store in Stockholm, are proving with their latest innovation called Pause Speaker Cards: A business card that turns into a wallet sized, battery-free speaker for your smartphone. The saying 'The best camera is the one you have with you' is a major key behind the success of mobile cameras. The Speaker Cards are built around the same philosophy, customized and always ready for spontaneous hangouts when you want a little more oomph from your phone. To maximize the resonance, the paper of choice is a 330 gram Plike that helps deliver a whooping 17 % boost in volume. And of course, always with the number to the best hifi store in Stockholm where you can get the real stuff. Agency: Akestam Holst Stockholm
Category: Retail services
Client: Pause Home Entertainment
Agency: Åkestam Holst
Country: Sweden
Creative Director: Andreas Ullenius
Art Director: Petra Albrektson
Copywriter: Kalle Åkestam
Producer: John Müllersdorf
Account Director: Henrik Adenskog
Graphic Designer: Torbjörn Krantz
Photographer: Henrik Bonnevier
Account manager: Kajsa Jakobsen
Studio Assistant: Anne-Lie Karl