Pizza Hut: Blockbuster Box

Credits & Description:

Brand: Pizza Hut
Advertiser: Pizza Hut
Agency: Ogilvy & Mather Group Hk, Hong Kong
Chief Creative Officer: Reed Collins
Creative Director: Matthew Nisbet/Bo Deng/Andy Reynolds
Copywriter: Ollie Davis/Peter Engelbrecht
Art Director: Candice Yeung
Head Of Creative Technology: Craig Mason
Agency Designer: Gianluca Crudele
Agency Producer: Ali Loveday
Illustrator 2: Parents Parents/Mark Goss/Caratoes/Barlo
Product Designer 2: Richard Weil
Background Overview: As The Hong Kong Pizza Delivery Leader, Pizza Hut Has Found Success By Staying True To Its Core Brand Values Of Freedom, Sharing And Innovation - Things That All Resonate With Its Target Audience Of Young Consumers. Its This customer Mania" At The Heart Of Everything Pizza Hut Does That Drives The Brand Forward. Our Big Idea Came Out Of A Tasty Insight. When Are People Most Likely To Order A Pizza? Movie Night. Pizza And Movies Are A Match Made In Heaven, So We Combined The Two In A Revolutionary New Way. To Further Appeal To Our Target Audience We Teamed Up With 4 Local Street Artists Who Created Illustrations For Each Of Our 4 Limited Edition Boxes, Themed Around The Movie Genres Of Action, Horror, Romance And Sci-Fi. Scanning A Qr Code On Your Box Also Let You Project A Selection Of Short Films In That Genre From Hong Kong And Around The World.