PLAN DM, Design & Branding Plaster Pads, 2 by AMV BBDO London

Plaster Pads, 2
The Direct marketing titled Plaster Pads, 2 was done by AMV BBDO London advertising agency for PLAN in United Kingdom. It was released in Oct 2017.
Advertising campaign for PLAN

PLAN: Plaster Pads, 2

Brand
PLAN
Media
DM, Design & Branding
Released
October 2017
Posted
October 2017
Market
United Kingdom
Industry
Charities, Foundations, Volunteers, Human Rights
Agency
AMV BBDO London
Creative Director
Jim Hilson
Creative Director
Toby Allen
Copywriter
Ben Polkinghorne
Art Director
Scott Kelly

Credits & Description:

Agency: BBDO
Geo: United Kingdom
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Toby Allen, Jim Hilson
Copywriter: Ben Polkinghorne
Art Director: Scott Kelly
Agency Planner: Alaina Crystal
Agency Account Managers: Sarah Douglas, Anna Holloway, Camilla Ahwazian
Art Producers: Deborah McCartney, Fiona Bailey
Hero Visual Photographer: Sebastian Nevols
Pack Visual Photographer: Jack Lawson
Published: October 2017
Synopsis:
Children's charity Plan International UK wants to stick it to period shame with miniature sanitary pads that can be worn as plasters for anyone to see.
The campaign, launched on International Day of the Girl, tackles social stigma around menstrual hygiene faced by girls around the world. The charity distributed boxes of Plaster Pads to celebrities and influencers and encouraged people to show that periods are nothing to be ashamed of with the hashtag #WeAllBleed.