Prodiss DM #MaPlaceEstDansLaSalle 2 by Fred & Farid Paris
Prodiss: #MaPlaceEstDansLaSalle 2
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Direct | Direct Response/Press & Poster | Yellow Pencil |
| Cristal Awards 2016 | ||
| Integrated | - | Emerald (Bronze) |
| Outdoor | Leisure / Sport / Entertainment | Grand Cristal |
| Outdoor | Leisure / Sport / Entertainment | Cristal (Gold) |
| Corporate & PR | Leisure / Sport / Entertainment | Grand Cristal |
| Corporate & PR | Leisure / Sport / Entertainment | Cristal (Gold) |
| Corporate & PR | Crisis Communication | Cristal (Gold) |
| Brand Culture | Best content | Emerald (Bronze) |
| Special Grand Prix | Grand Jury Des Journalistes | Grand Cristal |
| Media | Best use of Outdoor | Emerald (Bronze) |
| Grand Prix Stratégies du Brand Content 2016 | ||
| Contenus Integres | - | Prix |
Credits & Description:
Agency: Fred & Farid Paris
Client: Prodiss
Art Director Nicolas Berthier Julien-Pierre Mallet Etienne Renaux Wentao Zhang
Chief Creative Officer Fred & Farid
Creative Director Stephane Gaubert, Thierry Buriez Thierry Buriez
Digital Producer Johanna Mangote Emmanuel Clavier Arthur Gaudrie
Executive Creative Director Olivier Lefebvre
Producer Jeremie Woog Robin Demoucron
Advertising Agency Fred & Farid Paris
Account Manager Philippine Mesmin Lucas Montenoise
Media Manager Matthieu Bouilhot Thomas Vincenti
PR Manager Jalila Levesque
Public Relations Manager Marie Julie Lorenzo Aliou Maro
November 13 2015, Paris is under attack. The ‘Bataclan’, a symbolic concert hall is attacked during a performance.
An ideological attack against France, its culture and way of life. 1 month after, the French people were still afraid to go back inside to see shows. A decline of nearly 80% in terms of attendance. December 18th, the concert halls and theaters decided to unite in act of solidarity to change their name and slogan : MA PLACE EST DANS LA SALLE (MY PLACE IS AT THE SHOW). A symbolic slogan calling to return to performances showing resistance and struggle against the fear.