Prosushi DM, Design & Branding Delivery from Japan by TDI Group, Minsk

Delivery from Japan
The Direct marketing titled Delivery from Japan was done by TDI Group, Minsk advertising agency for Prosushi in Belarus. It was released in Jul 2013.
Advertising campaign for Prosushi

Prosushi: Delivery from Japan

Brand
Prosushi
Media
DM, Design & Branding
Released
July 2013
Posted
July 2013
Market
Belarus
Industry
Catering & Fine Restaurants
Agency
TDI Group, Minsk
Art Director
Alexandr Mitskikh
Designer
Vladimir Fedorov
Creative Director
Vitaliy Semenenko

Credits & Description:

Media: DM

Category: Food

Agency: TDI Group

Brand: Prosushi

Geo: Europe, Belarus

After weighing a luggage in the airport, there are tickets stuck on it, which indicate departure-arrival points and special marks about the contents of a luggage. We decided to use such stylistics and to put it on the plastic boxes, which are used for transferring sushi to client. We have developed original sticker made in the form of luggage ticket. We attached these tickets to the packages made earlier, used by delivery service «PROSUSHI». Thus was made an impression as if the sushi were delivered directly from Japan. There are the cooking time of this order, delivery address and the information that sushi were made with the freshest products on those tickets. The functional advantage of this tape consists in the fact that is puts together two parts of a standard plastic package, which allows delivering the product in its initial form.

Advertising Agency: TDI Group, Minsk, Belarus

Creative Director: Vitaliy Semenenko

Art Director: Alexandr Mitskikh

Designer: Vladimir Fedorov

Published: August 2012