Record Collection: SAT-JF14, 2

Credits & Description:

Type of entry: Mobile Applications
Category: Media, Entertainment and Leisure
Advertiser: RECORD COLLECTION
Product/Service: MUSIC ALBUM - JOHN FRUSCIANTE
Agency: LODUCCA São Paulo, BRAZIL

Client: RECORD COLLECTION
Product: MUSIC ALBUM - JOHN FRUSCIANTE
Entrant: LODUCCA São Paulo, BRAZIL
Type of Entry: Mobile Applications
Category: Media, Entertainment and Leisure
Entrant Company : LODUCCA São Paulo, BRAZIL
Advertising Agency : LODUCCA São Paulo, BRAZIL

Chief Creative Director: Guga Ketzer (Loducca)
Creative Director: Cassio Moron (Loducca)
Creative Director: Fabio Saboya (Loducca)
Creative Director: Sergio Mugnaini (Loducca)
Copywriter: Luiza Valdetaro (Loducca)
Copywriter: Raphael Franzini (Loducca)
Art Director: Nelson Costa (Loducca)
Technology Director: Andre Michels (Loducca)
Satellite Company: Interorbital Systems (Interorbital Systems)
Tech/Mobile Production Company: Fernando Aquino (Adjetiva)
Tech/Mobile Production Company: Estevão Lucas (Adjetiva)
Programmer: Paulo Almeida (Loducca)
Programmer: Thiago Da Mata (Adjetiva)
Programmer: Andre Marques (Adjetiva)
Client And Film Producer: Jordan Tappis (Record Collection)
Film Producer: Julian Chavez (Record Collection)

Creative Execution:
The app was built for iOS7 and Android platforms. It had a map tab for the user to track the satellite’s location and connect with it once it hovered over their geographic region. It also had a chat service that allowed fans to share their opinion and comment about the album with each other. And sharing buttons on every screen allowed users to share their experiences with friends across every social network they had installed on their mobile.


The album’s launch was featured in all major music sites/magazines like Rolling Stones, Billboard, The Verge and also technology sites like Gizmodo. The website, where people got to learn more about the launch and find the link to download the app, received over 500 simultaneous visits on it’s peak. During this one week, the app had over 30,000 downloads and 200 reviews with an average of 4.5 out of 5 stars. It also came with a chat service that allowed those who had downloaded the release to communicate with each other and approximately 25,000 messages were exchanged.


On March 31st 2014, John Frusciante launched his latest LP, Enclosure, into space in an experimental cube satellite called Sat-Jf14 and announced through a video in his official website and Facebook FanPage that fans could get the mobile app SAT-JF14 to track it in real time as it orbited the Earth. When the satellite hovered their location, they could use the app to unlock the album and listen to it for free on the app one week before the official launch in stores on April 8.