Refugees International Japan: The Refugee Collection, 2

Credits & Description:

Agency: Ogilvy & Mather Japan Gk
Client: Refugees International Japan
Chief Creative Officer: Ajab Samrai
Creative: Rafael Angulo / Jonathan Chekpo / Amelie Scheinert
Creative: Jay Nabin Syed / Jiayi Wang / Adel Abouelfetouh
Agency Producer: Atsuko Keino
Agency Producer: Yuichi Aso
Director / Editor: Dixon Wong
Public Relations: Shawn Mullins
Package Production: Takashi Terashima
Package Production: Shigeru Jin
Designer: Odding Wang
Designer: Angela Lai / Meri Giogobiani / Robin Seufert
Art Director: Ajab Samrai
Art Director: Andy Fenning
Art Director: Maiya Weister
Creative Director: Ricardo Adolfo
Executive Creative Director: Ajab Samrai
Photographer: Akihiko Ohsugi
Copywriter: Ajab Samrai
Copywriter: Ricardo Adolfo
Description:
The Refugee Collection was created to highlight the plight of refugees worldwide and raise donations for Refugees International Japan.
The collection was made of 100+ exclusive items from Somalia to Myanmar, representing the tragic life of thousands of refugees. Each item was placed in a once in a lifetime bespoke piece of packaging that looked innocent on the outside but contained the tragedy inside.
The print and poster campaign placed the products center stage with the entire message designed into the packaging itself.