Salve Jorge: OFFLINE GLASS

Credits & Description:

Advertiser: BAR SALVE JORGE
Agency: FISCHER & FRIENDS
Category: Special Build
Advertising campaign: OFFLINE GLASS
Creative Director: Beto Rogoski (Fischer & Friends)
Photographer: Lucio Cunha
Chief Creative Officer: Mário Dandrea (Fischer & Friends)
Creative Director: Sthefan Ko (Fischer & Friends)
Copywriter: Melissa Serro Pottker (Fischer & Friends)
Art Director: Maurício Perussi (Fischer & Friends)
Convergence Director: Pedro Porto (Fischer & Friends)

Implementation
We created a glass that only stands straight if it’s resting on a cell phone, preventing people from using it.

Outcome
With the Offline Glass people went back to talking to their friends at the bar and left their cell phones aside. This increased the amount of time the consumer spent at the bar and also raised the spending average.

Execution
With smartphones, people began to spend a lot of time on the cell phone instead of talking to their friends that are at the bar. With the Offline glass, people began to talk again and spend more time at the bar.

Client Brief Or Objective
To make people that are often at bars interact with their friends that are at the same table and aren’t using their cell phones.