Samsung: Samsung Iphone Charger

Credits & Description:

Client PT Samsung Electronic Indonesia
Product Samsung Galaxy S5
Company Entering: Leo Burnett Jakarta, Jakarta
Entry Title: Samsung Iphone Charger
Brand: Samsung Galaxy S5
Advertiser: Pt Samsung Electronic Indonesia
Agency: Leo Burnett Indonesia, Jakarta
Chief Creative Officer: Brian Charles Capel
Executive Creative Director: Brian Charles Capel
Creative Director: Jules Tan
Copywriter: Singgih Nugroho/Bahari Chandra
Art Director: Bahari Chandra Kasih/Sarwanto
Account Director: Ivonne Edenton/Debajyotti Dutta
Account Executive: Affan Helmy
Agency Production Team: Eddo Faissyano/Dani Abimanyu/Gordon Angus Ford
Agency Producer: Budiarto
Film Production Company: Orange Waterland, Jakarta
Director: Sim F
Print Production Company: Ruang Cahaya, Jakarta
The Brief: Samsungs Brief To The Agency Was To Highlight The New Galaxy S5s Key Feature; ‘Ultra Power Saving Mode’ Which Lets You Use Your Phone For 24hrs With A 10% Charge Left In Your S5 Battery. The Opportunity Was To Target Iphone Loyalists Who Ignore Their Phones Battery Limitations. The Challenge For Communication Was To Deliver The Message With Maximum Impact.
The Strategy: Apple Users Think Its Cool To Own An Iphone Irrespective Of Its Limitation. Especially Its Not So Long Lasting Battery Power. Samsungs Brief To The Agency Was To Tap On To This Opportunity By Promoting One Of Galaxy S5s Key Features; ‘Ultra Power Saving Mode’ Which Lets You Use Your Phone For 24hrs With A 10% Charge Left In Your S5 Battery. The Communication Challenge To Make This Apparent To The Consumers Because True Iphone Loyalists Are Mostly Oblivious To Any Superiority Stance Against Their Preferred Brand.
The Execution: An Iphone Charging Station That Sends Out Our Messages To Its Users On Their Device When Activated.