Advertiser: SANOFI
Agency: PUBLICIS BRASIL
Category: Fast Moving Consumer Goods
Advertising campaign: PROBLEM DISSOLVER
Videocase Production House: (MFX)
Creative Director: Hugo Rodrigues (Publicis Brasil)
Creative Director: Kevin Zung (Publicis Brasil)
Illustration: Leonardo Dolfini (Leo Dolfini Studio)
Producer: Emerson Russo (Publicis Brasil)
Videocase Producer: Tato Bono (Publicis Brasil)
Videocase Producer: Mayane Milinavicius (Publicis Brasil)
Producer: Thiago Loureiro (Publicis Brasil)
Art Director: Antonio Correa (Publicis Brasil)
Account Manager: Gabriela Borges (Publicis Brasil)
Chief Operating Officer/Chief Creative Officer: Hugo Rodrigues (Publicis Brasil)
Producer: Rita Vilarim (Publicis Brasil)
Videocase Producer: Andrea Barreto (Publicis Brasil)
Designer: Hugo Miguel (Mockup 10 Studio)
Art Buyer: Selma Momosse (Publicis Brasil)
Copywriter: Wolfgang F. Covi (Publicis Brasil)
Client Brief Or Objective
Show that Targifor+C is an effervescent tablet that recovers the disposition lost due to everyday problems. And show that it acts quickly against these problems.
Implementation
We used edible paint to print faces on the tablets, representing some of these everyday problems.
Outcome
For the first time a medicinal product used the best formula against the lack of disposition: humor.
Execution
By creating tablets that literally dissolve problems in seconds, the piece was able to show how fast the product acts.