Category: Retail Services
Brand: Saraiva
Agency: Moma
Geo: Brazil
Additional Info: Ambient
Advertising Agency: MoMa Propaganda, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Creative / Designer: Guilherme Martins
Production: Expresso 4 Filmes
Director: Andre Lion
Photographer: Felipe Lion
Production Manager: Arthur Sperry
Sound: Chico Reginatto
Published: July 2017
Description:
Saraiva is Brazil's largest retail bookstore, a centennial brand, which was facing a great to promote their on-demand audiobooks platform.
We have redesigned renowned album covers, featuring characters from literature classics in the cover of vinyl records.
Inside, there was a summary and a code, granting a whole month of free access to all the on-demand content.