Save The Children DM, Case study Paper Glasses, 1 by Grey Mexico

Paper Glasses, 1
The Direct marketing titled Paper Glasses, 1 was done by Grey Mexico advertising agency for Save The Children in Mexico. It was released in Mar 2016.
Advertising campaign for Save The Children

Save The Children: Paper Glasses, 1

Brand
Save The Children
Media
DM, Case study
Released
March 2016
Posted
March 2016
Market
Mexico
Industry
Charities, Foundations, Volunteers
Agency
Grey Mexico
Copywriter
Diego Angeles
Art Director
Pola Sanchez
Director
Pedro Armendariz
Creative Director
Bernardo Rodríguez Pons
Creative Director
Nelos Cisneros

Awards:

Cannes Lions 2016
Print And PublishingUse of Print & Publishing: Use of Print & Publishing: OfflineSilver Lion
Promo And ActivationUse of Promo & Activation: Use of Ambient Media: Small ScaleBronze Lion

Credits & Description:

Agency: Grey Mèxico
Brand: Save The Children And Santillana
Country: Mexico
Advertising Agency: Grey Mèxico, Mexico City
Entrant Company: Grey Mèxico, Mexico City
Media Agency: Mec Mexico, Mexico
Pr Agency: Mec Mexico, Mexico
Production Company: Look As Audio, Mexico City
Planning Director: Cecilia Legarrea (Grey Mexico)
Executive Producer: Enrique Ramirez (García Bross)
Managing Director: Fanny García (Mec Mexico)
Vp Creative: Pepe Aguilar (Grey Mexico)
General Creative Director: Víctor Figueroa Ramírez (Grey Mexico)
Post Production: Cecilia Calloni (Kiri)
Digital: Julian Esbrí (Grey Mexico)
Regional Business Development Officer: Stanlei Bellan (Mec Mexico)
Copywriter: Diego Angeles (Grey Mexico)
Account Executive: Ingrhid Cruz (Grey Mexico)
Cinematographer: Carlos Hidalgo (García Bross)
Social Media Manager: Eudiza Quevedo (Mec Mexico)
General Creative Director: Luis Empe" Guillén (Grey Mexico)
Sound Engineer: Isaac Lugo (Look As Audio)
Pr Consultant: Itandehui Santiago (Cuadrante)
Agency Producer: Maria Fernanda Sodi (Grey Mexico)
Strategic Partnership National Director: Mariana Valdés Riveroll (Save The Children Mexico)
Education Marketing Director: Paulina Suárez (Santillana México)
President & Ceo: Pedro Egea (Grey Mexico)
Account Director: Alejandra Rodríguez Ouchterlowny (Grey Mexico)
Creative Director: Nelos Cisneros (Grey Mexico)
Agency Production Director: Alejandro Fernández Solsona (Grey Mexico)
Creative Director: Bernardo Rodríguez Pons (Grey Mexico)
Sound Engineer: Emilio Ortega (Look As Audio)
Director Of Operations: Mauricio Cuevas (Mec Mexico)
Commercial Director: Miguel Ángel Colás (Santillana México)
Online Artist: Pepe Acosta (Kiri)
Art Director: Pola Sánchez (Grey Mexico)
Agency Offline: Diego Torres (Grey Mexico)
Planner: Martha Cruz (Grey Mexico)
Director: Pedro Armendariz (García Bross)