Save The Children DM Save The Children by McCann Worldgroup Lima
The Direct marketing titled Save The Children
was done by McCann Worldgroup Lima advertising agency for Save The Children in Peru. It was released in Mar 2018.
Save The Children: Save The Children
Brand
Media
Released
March 2018
Posted
March 2020
Market
Industry
Agency
Awards:
| Wave Festival 2018 | ||
|---|---|---|
| Direct | Direct: Sectors | Bronze |
Credits & Description:
Agency: McCann Lima
Client: Save The Children
CD: Christian Caldwell / Mauricio Fernandez Maldonado
Agency producer: Alonso Palomino
CW: Gerardo Ramos
Assistance: Andrea Paz
Head of art: Yasu Arakaki Director
Designer: Ricardo Aranibar
Art Director: Ricardo Aranibar
Synopsis:
Real Problems is a book for children which teaches sexual education at home through math. Professional phsicologists changed typical math problems for real life problems, the ones young people would face if proper sex education is not received. Each problem has three questions, one of them about maths and another two questions about sexual education to be answered with their parents.