Scotch DM, Design & Branding Scotch Magic Tape Magic Tap, 1 by Kolle Rebbe Hamburg
Scotch: Scotch Magic Tape Magic Tap, 1
Awards:
| Clio Awards, 2014 | ||
|---|---|---|
| Design | Packaging | Silver |
| London International Awards 2014 | ||
| Package Design | Retailer Packaging | Silver Winners |
| Eurobest, 2014 | ||
| Design | PROMOTIONAL ITEM DESIGN & PHYSICAL BRAND COMMUNICATION | Bronze Eurobest |
| Design | BRAND ENVIRONMENTS: POINT OF SALE | Silver Eurobest |
| D&AD Awards 2015 | ||
| Packaging Design | Innovative Packaging Design | Wood Pencil |
| Cannes Lions, 2015 | ||
| DESIGN | PACKAGING DESIGN: 3D STRUCTURAL DESIGN | BRONZE |
| The New York Festival, 2015 | ||
| Direct & Collateral | Products & Services: Retail Stores | THIRD PRIZE AWARD |
| Package Design | Products & Services: Retail Stores | FIRST PRIZE AWARD |
| Package Design | Use Of Medium: Special Editions & Promotional Packaging | SECOND PRIZE AWARD |
| Cresta Awards, 2015 | ||
| Design | (Packaging Design) - PACKAGING DESIGN | Bronze |
| ADC*E Awards, 2015 | ||
| Design & Craft | Editorial / Books / Corporate Publishing / Catalogues | ADCE Gold Star |
Credits & Description:
The Invisible Tape by Scotch is the tape that makes tears on paper magically disappear. The task was to demonstrate the advantages of the product in the unique way and make packaging and POS materials visually stand out among similar competitor products. To make Invisible Tape a fascinating experience even before the actual usage Kolle Rebbe, Hamburg developed a packaging that makes the tape itself magically disappear. he disappearance effect was achieved due to a specially designed ultra thin mirror. Placed inside the packaging, it created an illusion of a seemingly empty box. Since the mirror is tilted, it formed the area inside the packaging where the product was "invisibly" stowed.
Entrant Company: Kolle Rebbe GmbH, Hamburg
Category: Other
Brand: Scotch
Media: DM
Agency: Kolle Rebbe, Hamburg
Country: Germany
Medium: Design
Entrant Company: Kolle Rebbe GmbH, Hamburg
Agency: Kolle Rebbe GmbH, Hamburg
Client: 3M Deutschland GmbH, Neuss
Production Studio: RTS Scholz GmbH, Bremen
Executive Creative Director: Sascha Hanke Kolle Rebbe GmbH, Hamburg
Unit Creative Director: Rolf Leger Kolle Rebbe GmbH, Hamburg
Creative Director: Alexander Hesslein Kolle Rebbe GmbH, Hamburg
Art Director: Zillah Beese Kolle Rebbe GmbH, Hamburg
Copywriter: Tim Bozek Kolle Rebbe GmbH, Hamburg
Production Manager: Martin Lühe Kolle Rebbe GmbH, Hamburg
Final Artwork: Mareike Dörries Kolle Rebbe GmbH, Hamburg