Advertiser: SKIN DEEP ART, SWITZERLAND
Agency: AGENTUR AM FLUGHAFEN
Category: Ambient Media: large scale
Art Director: Dominique Rutishauser (Agentur am Flughafen)
Designer: Valeria Hörler (Agentur Am Flughafen)
Account Director: Miriam Egli (Agentur am Flughafen)
Creative Director: Rene Eugster (Agentur am Flughafen)
Implementation
To target 'young, extroverted women and men' and draw their attention to the new tattoo and piercing studio, we distributed 25%-off vouchers along with thousands of real-looking pierced ears, lips and noses made from marzipan in the city’s hottest clubs and bars and on the streets of the shopping district.
Client Brief Or Objective
The St. Gallen tattoo and piercing studio Skin Deep Art has opened a branch in Bern. Our task was to draw customers into the studio in high numbers right from the start and to advertise Skin Deep Art as piercing specialists.
Outcome
After the first month in Bern, the two piercing specialists at Skin Deep Art had already succeeded in completing 100 piercings.
Execution
The pierced ears, noses and lips looked impressively real and yet also very tasty.