Sky Tv DM, Case study Fargo Woollens, 2 by DDB Auckland, Meares Taine Auckland
Sky Tv: Fargo Woollens, 2
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Direct | Direct Mail | Graphite Pencil |
| One Show, 2016 | ||
| Direct | Consumer - Print / Dimensional Mailing | Merit |
Credits & Description:
Client: Sky Tv
Title: Fargo Woollens
Category: Entertainment
Agency: Ddb Group New Zealand / Auckland + Mango Communications / Auckland
Art Director: Nicole Sykes
Writer: Rory Mckechnie, Hayley Marks
Chief Creative Officer: Damon Stapleton
Creative Director: Chris Schofield
Designer: Dean Pomfrett, Nick White
Production Company: Remar Knitware / Auckland, The Textile Collective / Auckland
Agency Producer: Julz Lane, Katya Urlwin
Executive Creative Director: Shane Bradnick
Pr / Marketing: Mango Communications / Auckland
When it came to promoting Fargo, Season 2 for New Zealand’s online streaming service NEON, we didn’t just need any old story, we needed a credible one. The kind that would earn NEON an authentic place in the conversations Fargo fans were already having about the show. So we created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection. Fans loved it, NEON had record subscriptions and, the range sold out.