Sky Tv: Fargo Woollens

Credits & Description:

Agency: Ddb Group New Zealand
Client: Sky Tv
Agency Producer: Julz Lane
Chief Creative Officer: Damon Stapleton
Creative Director: Chris Schofield
Designer: Nick White
Digital Designer: Dean Pomfrett
Executive Creative Director: Shane Bradnick
Senior Art Director: Nicole Sykes
Senior Copywriter: Hayley Marks
Senior Copywriter: Rory Mckechnie
Account Director: Katya Urlwin
Account Manager: Trinity Lawry
Brand Manager (Client): Julia Rutherford
Group Account Director: James Blair
Planner: Jack Murphy
Pr Manager: Sean Brown
Pr Manager: Dean Taylor
When it came to promoting Fargo, Season 2 for New Zealand’s online streaming service NEON, we didn’t just need any old story, we needed a credible one. The kind that would earn NEON an authentic place in the conversations Fargo fans were already having about the show. So we created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection. Fans loved it, NEON had record subscriptions and, the range sold out.