| D&AD Awards, 2016 | ||
|---|---|---|
| Art Direction | Art Direction for Direct | Wood Pencil |
| Direct | Direct Acquisition & Retention | Graphite Pencil |
| Spikes ASIA 2016 | ||
| Design | Communication Design: Promotional Item Design | Gold Spike |
| Design | Brand Environments & Experience Design: Multichannel Experience | Silver Spike |
Client SKY TV
Client: Sky Television New Zealand
Agency DDB Group New Zealand
Country New Zealand
Uploaded 11 February, 2016
Damon Stapleton Chief Creative Officer
Shane Bradnick Executive Creative Director
Chris Schofield Creative Director
Nicole Sykes Senior Art Director
Rory Mckechnie Senior Copywriter
Senior Copywriter Hayley Marks
Production company Remar Knitwear
Production company The Textile Collective
Account Director Katya Urlwin
Planner Jack Murphy
Agency Producer Julz Lane
Designer Dean Pomfrett
Designer nick white
Account manager Katya Urlwin
Group Business Director James Blair
Other credits PR: Mango Communications
The internet was buzzing with noise about the new season of Fargo. But our client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So we created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection. To reach this niche audience we invited the biggest players in New Zealand's pop culture, fashion and music industries to our fashion launch and live shoot. We then sent them their very own piece of the gruesome knitwear, which they shared with their fan bases. Fans loved it. The range sold out and Fargo, Season 2 premiered to NEON's largest audience to date. read less...