Smart DM, Design & Branding, Case study SMART ROADSTER LIGHTER by BBDO Dusseldorf

SMART ROADSTER LIGHTER
The Direct marketing titled SMART ROADSTER LIGHTER was done by BBDO Dusseldorf advertising agency for subbrand: Smart Roadster (brand: Smart) in Germany. It was released in Jul 2006.
Advertising campaign for Smart

Smart: SMART ROADSTER LIGHTER

Brand
Smart Roadster  (Smart)
Media
DM, Design & Branding, Case study
Released
July 2006
Posted
July 2006
Market
Germany
Industry
Cars, Automotive products, services and accessories, Fast food outlets & restaurants
Agency
BBDO Dusseldorf
Executive Creative Director
Sebastian Hardieck
Creative Director
Matthias Eickmeyer
Copywriter
Julian Witzel
Art Director
Irina Schweigert
Art Director
Pia Niehues
Account Supervisor
Dirk Spakowski
Producer
Bernhard Burg
Account Supervisor
Thanh Vu Tran

Credits & Description:

Company: BBDO Duesseldorf, GERMANY
Executive Creative Director: Sebastian Hardieck
Creative Director: Matthias Eickmeyer
Copywriter: Julian Witzel
Art Director: Irina Schweigert/Pia Niehues
Account Supervisor: Thanh Vu Tran/Dirk Spakowski
Advertiser's Supervisor: Markus Gammert
Producer: Bernhard Burg