Sonnet Insurance DM Sonnet Insurance by Miami Ad School San Francisco
The Direct marketing titled Sonnet Insurance
was done by Miami Ad School San Francisco advertising agency for Sonnet Insurance in United States. It was released in May 2018.
Sonnet Insurance: Sonnet Insurance
Brand
Media
Released
May 2018
Posted
March 2020
Market
Industry
Credits & Description:
Advertised brand: Sonnet
Media: Direct
Advertising Agency: Miami Ad School, San Francisco
Art Director: Prasiddha Thiyagarajan
Copywriter: Prasiddha Thiyagarajan
Synopsis:
Sonnet wanted millennials to start caring about insurance. That isn't really an easy task. We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. We decided to tap into the small everyday negative moments we for sure knew millennials faced and created a coffee table tips booklet with tips to look at things the 'sonnet way'.