Stockholm Pride DM, Design & Branding Heart of Gold by M&C Saatchi Stockholm
The Direct marketing titled Heart of Gold
was done by M&C Saatchi Stockholm advertising agency for Stockholm Pride in Sweden. It was released in Dec 2013.
Stockholm Pride: Heart of Gold
Brand
Media
Released
December 2013
Posted
December 2013
Market
Agency
Credits & Description:
Last month Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin through M&C Saatchi Stockholm personally along with the inscription: To a man with a heart of stone, here's a heart of gold.The fight for LGBT rights continues. #gowest
Media: DM
Category: Charities & appeals
Client: Stockholm Pride
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Country: Sweden