Suumo DM Shell We Move? by Hakuhodo Kettle Tokyo

Shell We Move?
The Direct marketing titled Shell We Move? was done by Hakuhodo Kettle Tokyo advertising agency for Suumo in Japan. It was released in Dec 2015.
Advertising campaign for Suumo

Suumo: Shell We Move?

Brand
Suumo
Media
DM
Released
December 2015
Posted
December 2015
Market
Japan
Industry
Real Estate
Agency
Hakuhodo Kettle Tokyo
Creative Director
Shota Hatanaka
Art Director
Takahiro Nagai
Director
Ryo Ota

Awards:

D&AD Awards, 2016
Outdoor AdvertisingAmbientWood Pencil
Asia Pacific Advertising Festival (AdFest) 2016
INNOVA LOTUS-INNOVA LOTUS
Direct LotusField MarketingGrande
Media LotusBEST USE OF AMBIENT: SMALL SCALEGold
Outdoor LotusAMBIENT: SMALL SCALEGrande
Outdoor LotusGuerilla MarketingSilver

Credits & Description:

Brand: Suumo
Advertiser: Recruit
Agency: Hakuhodo Kettle Inc., Tokyo/Hakuhodo Inc., Tokyo
Creative Director: Shota Hatanaka
Art Director: Takahiro Nagai
Account Executive: Shinya Kikuchi/Ryota Yasumiya
Planner: Katsuya Aonuma
Project Manager: Tatsuya Ishikawa/Kentaro Muraishi
Agency Producer: Keitaro Kamijo
Film Production Company: Aoi Pro. Inc., Tokyo
Director: Ryo Ota
Cinematographer: Daisuke Takahashi/Takaki Kumamoto
1st Assistant Camera: Takashi Noguchi
Gaffer: Masaki Noda
1st Assistant Lighting: Takuya Okawa
Film Producer: Mana Hisamatsu/Hisato Yamada
Production Manager: Yo Takahashi
Editor: Yoichi Takahashi/Yoshiaki Kawagoe
Location Coordinator: Shingo Sato/Riki Kinjo/Takeshi Tamaki
3d Modeling Director: Mayumi Ide
3d Modeller: Satoe Doi
Model Sculptor: Sumida Kazuhiro/Yoshihiko Sakai
English Context Explanation: Hermit Crabs Are Professional “House Seekers” That Seek Out Better Houses Throughout Their Entire Lives. However, Due To The Lack Of Seashells Caused By The Destruction Of Nature, Their Living Environment In Japan Is Not Ideal As They Live In The Garbages Such As Bottle Caps Or Plastic.