| Cannes Lions, 2015 | ||
|---|---|---|
| PR | PRACTICES & SPECIALISMS: CORPORATE RESPONSIBILITY | BRONZE |
| PRODUCT DESIGN | WELL-BEING & ENVIRONMENTAL IMPACT | PRODUCT DESIGN LION |
| CANNES LIONS HEALTH 2015 | ||
| HEALTH AND WELLNESS | B: EDUCATION & SERVICES: EDUCATION & AWARENESS | SILVER |
| HEALTH AND WELLNESS | B: EDUCATION & SERVICES: EDUCATION & AWARENESS | BRONZE |
| CANNES LIONS INNOVATION 2015 | ||
| INNOVATION | INNOVATION: CREATIVE INNOVATION (INCLUDING BUSINESS SOLUTIONS IN ASSOCIATION WITH A BRAND OR CREATIVE CAMPAIGN) | INNOVATION LION |
| Spikes Asia, 2015 | ||
| Direct | Product/Service: Charities, Public Health, Safety & Awareness Messages | Bronze Spike |
| Healthcare | Health & Wellness: Education & Services: Education & Awareness (incl. Fundraising and Advocacy) | Gold Spike |
| Innovation | Innovation: Creative Innovation (Incl. Business Solutions in Association with a Brand or Creative Campaign) | Innovation Spike |
| Outdoor | Outdoor: Ambient: Small Scale Special Solutions | Grand Prix |
| PR | PR: Product & Service: Charities, Public Health, Safety & Awareness Messages | Silver Spike |
| PR | PR: Product & Service: Fast Moving Consumer Goods | Silver Spike |
| Promo & Activation | Product & Service: Charities, Public Health, Safety & Awareness Messages | Gold Spike |
| D&AD Awards, 2016 | ||
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | Wood Pencil |
| Outdoor Advertising | Ambient | Wood Pencil |
| Direct | Direct Innovation | Wood Pencil |
| One Show, 2016 | ||
| Intellectual Property | - | Gold Pencil |
| Intellectual Property | Csr - Physical / Digital / Physical / Digital | Gold Pencil |
| Print & Outdoor | Csr - Collateral / Collateral | Silver Pencil |
Client: TALWAR BINDI
Client: Talwar Traders
Client: British Council Singapore
Product: BINDI
Product/Service: BINDI
Advertising Agency: GREY GROUP Singapore, SINGAPORE
Production Company: HFILMS Milan, ITALY
Chief Creative Officer: Ali Shabaz (Grey Group Singapore)
Copywriter: Ali Shabaz (Grey Group Singapore)
Art Director: Sudhir Pasumarty / Sandeep Bhardwaj / Cinza Crociani (Grey Group Singapore)
Copywriter: Karn Singh (Grey Group Singapore)
Designer: Sudhir Pasumarty / Cinzia Crociani / Tan Giap How (Grey Group Singapore)
Project Manager: Sandeep Bhardwaj / Sudhir Pasumarty (Grey Group Singapore)
Account Director: Gaurav Arora/ Juhi Manwani (Grey Group Singapore)
Account Manager: Marie Tan (Grey Group Singapore)
Senior FA Artist: Jim Chai (Grey Group Singapore)
Production Manager: Bobby Koh (Grey Group Singapore)
Regional Director, PR & Corporate Communications: Huma Qureshi (Grey Group Singapore)
Regional Corporate Communication Executive: Yanrong Pang (Grey Group Singapore)
Producer: Jacinta Loo (Grey Group Singapore)
Editor: Timothy Lee / Bobby Aguila / Aaron Tan (Grey Group Singapore)
Motion Graphic Artist: Aaron Tan / Bobby Aguila (Greyworks)
Composer: Marco Iodice (Greyworks)
Developer: Balasubramanaiyan Suruliraj (Greyworks)
Director: Giovanni Fantoni Madena (Greyworks)
DoP: Matte Chi (Grey Group Singapore)
Describe the brief from the client:
Iodine deficiency is a problem that plagues most of rural India. Women suffer the most and are often the victims of Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. And even though supplements in the form of pills are available, women weren’t in the habit of consuming them. A simple yet non-intrusive solution was needed urgently.
Almost every Indian woman wears a bindi - a traditional symbol of beauty.
But we realized that these tiny little dots could do more. They could save lives.
Talwar Bindis, in association with Neelvasant Medical Foundation and Research Centre, introduced The Life Saving Dot, Jeevan Bindi – an idea that transformed bindis into iodine patches
Creative Execution:
The campaign was launched across a few villages and slowly started extending to other parts of rural India. The traction gained by free PR ensured more people heard of it, and consquently, many wanted to help with the circulation.
The Life Saving Dots were distributed to women across rural India via health camps and clinics, as per the original plan.
Describe the creative solution to the brief/objective.
The audience for this campaign were women across rural India who weren’t receiving the required dosage of iodine.
Why it was relevant to the audience was because most Indian women wear a bindi – a traditional symbol of beauty. So, without making any behavourial change, the required dosage of iodine was dispensed to these women daily.
For the client, the idea proved to be a novel and non-intrusive way of adminestring iodine to women. And because the product used an existing symbol of beauty, aceeptance and approval from the audience was easy.
Describe the results in as much detail as possible.
The Life Saving Dot is still being distributed to millions of women across rural India, helping them battle iodine deficiency.