Talwar Bindi DM, Case study Life Saving Dot [video] by Grey Singapore

The Direct marketing titled Life Saving Dot [video] was done by Grey Singapore advertising agency for Talwar Bindi in India. It was released in Jan 2016.

Talwar Bindi: Life Saving Dot [video]

Released
January 2016
Posted
January 2016
Market
Copywriter
Editor
Copywriter
Designer
Art Director
Art Director
Producer

Awards:

Cannes Lions, 2015
PRPRACTICES & SPECIALISMS: CORPORATE RESPONSIBILITYBRONZE
PRODUCT DESIGNWELL-BEING & ENVIRONMENTAL IMPACTPRODUCT DESIGN LION
CANNES LIONS HEALTH 2015
HEALTH AND WELLNESSB: EDUCATION & SERVICES: EDUCATION & AWARENESSSILVER
HEALTH AND WELLNESSB: EDUCATION & SERVICES: EDUCATION & AWARENESSBRONZE
CANNES LIONS INNOVATION 2015
INNOVATIONINNOVATION: CREATIVE INNOVATION (INCLUDING BUSINESS SOLUTIONS IN ASSOCIATION WITH A BRAND OR CREATIVE CAMPAIGN)INNOVATION LION
Spikes Asia, 2015
DirectProduct/Service: Charities, Public Health, Safety & Awareness MessagesBronze Spike
HealthcareHealth & Wellness: Education & Services: Education & Awareness (incl. Fundraising and Advocacy)Gold Spike
InnovationInnovation: Creative Innovation (Incl. Business Solutions in Association with a Brand or Creative Campaign)Innovation Spike
OutdoorOutdoor: Ambient: Small Scale Special SolutionsGrand Prix
PRPR: Product & Service: Charities, Public Health, Safety & Awareness MessagesSilver Spike
PRPR: Product & Service: Fast Moving Consumer GoodsSilver Spike
Promo & ActivationProduct & Service: Charities, Public Health, Safety & Awareness MessagesGold Spike
D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - Not for ProfitWood Pencil
Outdoor AdvertisingAmbientWood Pencil
DirectDirect InnovationWood Pencil
One Show, 2016
Intellectual Property-Gold Pencil
Intellectual PropertyCsr - Physical / Digital / Physical / DigitalGold Pencil
Print & OutdoorCsr - Collateral / CollateralSilver Pencil

Credits & Description:

Client: TALWAR BINDI
Client: Talwar Traders
Client: British Council Singapore
Product: BINDI
Product/Service: BINDI
Advertising Agency: GREY GROUP Singapore, SINGAPORE
Production Company: HFILMS Milan, ITALY
Chief Creative Officer: Ali Shabaz (Grey Group Singapore)
Copywriter: Ali Shabaz (Grey Group Singapore)
Art Director: Sudhir Pasumarty / Sandeep Bhardwaj / Cinza Crociani (Grey Group Singapore)
Copywriter: Karn Singh (Grey Group Sin...

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