The Big Issue DM STAND UP HOMELESS! STAND-UP RECEIPTS! by Chugoku Shikoku Hakuhodo, Hakuhodo Tokyo

STAND UP HOMELESS! STAND-UP RECEIPTS!
The Direct marketing titled STAND UP HOMELESS! STAND-UP RECEIPTS! was done by Chugoku Shikoku Hakuhodo, Hakuhodo Tokyo advertising agencies for subbrand: The Big Issue Magazine (brand: The Big Issue) in Japan. It was released in Feb 2013.

The Big Issue: STAND UP HOMELESS! STAND-UP RECEIPTS!

Media
Released
February 2013
Posted
February 2013
Market
Industry
Creative Director
Art Director

Credits & Description:

Advertiser: THE BIG ISSUE JAPAN
Agency: HAKUHODO
Category: Publications & Media
Advertising campaign: STAND UP HOMELESS! STAND-UP RECEIPTS!
Creative Director/Copywriter: Takayoshi Kobayashi (Hakuhodo)
Art Director/Designer: Shuhei Kuwabara (Hakuhodo)

Execution
Our gorgeous A4-size receipts force Big Issue buyers to pay attention. Flat when handed out, the receipts are pop-ups that along with smart copy articulate a message the salesperson can't. S...

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