Tapping on the fact that Arabic native speakers cannot differentiate between the letters /b/ and /p/ when they begin learning English, The British Council in Riyadh distributed the “No Broblem” DM. It featured a self-learning solution on how to pronounce /b/ and /p/ accurately.
Media: Direct Marketing
Category: Education
Client: British Council Riyadh
Agency: The Classic Partnership Advertising, Dubai
Country: United Arab Emirates
Executive Creative Director: alok gadkar
Art Director: Aktham Kassam
Art Director: alok gadkar
Copywriter: Aktham Kassam
Copywriter: Leslie Paul
Production company: RGB Dubai
Agency Producer: Deshmukh Vitthal
Photographer: Nasir Rauf