Retail theft is an issue thatâs not on Canadian minds. To the general population, itâs just harmless shoplifting. The reality however, is that organized retail theft actually costs Canadian businesses $4-billion a year. DDB Toronto explains who pays
Media: DM
Category: Charities & appeals
Client: Toronto Crime Stoppers
Agency: DDB Canada Toronto
Country: Canada
Executive Creative Director: Denise Rossetto
Executive Creative Director: Todd Mackie
Art Director: Jake Bundock
Creative Director/ writer: david ross
Creative Director/ art director: Paul Wallace
Agency Producer: Caroline Clarke
Account team: Carly Sutherland
Account team: Rico Tudico
Audio Company: Pirate Toronto
Recording Studio: Pirate Toronto
Audio House Producer: Kate Goora-Fried
Audio House Director: Stephanie Pigott
Audio House Engineer: Jared Kuemper
Illustrator: Dennis Oba
Tech Lead: Brad Carson
Quality Assurance Lead: Enzo Licata
Online Producer: Cathy Kim
Account Team: Carly Sutherland, Account Supervisor; Rico Tudico; Account Supervisor
Strategy: Andrew Ahern
Social Media Strategy: Ed Lee
Online Analyst: Andrew Ahern
Released: November 2013