Toyota DM, Design & Branding Más que un Auto, 2 by Conill Advertising Los Angeles
Toyota: Más que un Auto, 2
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Outdoor Advertising | Ambient | Wood Pencil |
| One Show, 2016 | ||
| Direct | Consumer - Print / Flat Mailing | Bronze Pencil |
| Print & Outdoor | Consumer - Collateral / Promotional Items - Single or Campaign | Merit |
| Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single | Bronze Pencil |
Credits & Description:
Agency: Conill Saatchi & Saatchi
Client: Toyota
Associate Creative Director: Martin Donovan
Chief Creative Officer: Javier Campopiano
Creative Director: Mario Granatur
Digital Producer: Miguel de la Lama
Director of Integrated Production: Rodrigo Vargas
Executive Creative Director: Hernan Cerdeiro
Executive Creative Director: Diego Yurkievich
Group Creative Director: Veronica Elizondo
Producer: Melanie Case
Producer: Krysta Rosales
Production Director: Lourdes Caballero
Senior Art Director: Grace Espejel
Senior Copywriter: Marcela Angeles
Production Company: Landia
Account Director: Anabel Ordonez
Account Executive: Carolina Montenegro
Account Manager: Alberto Rosado
Head of Planning: Verena Thompson
Media Director: William Formeca
Strategic Planner: Jennifer Dellapina
To celebrate 10 years of Toyota being the #1 brand among Latinos in the U.S, we thanked Toyota owners in a very unique way. Knowing that there is a strong bond between Latinos and their Toyotas (they're considered part of the family), we gave them the chance to do what they were already doing: naming their Toyotas. Shiny, beautiful badges, with the same look and feel as the ones Toyota puts on their models, were produced with customized names. So far, we have turned 100,000 Toyotas into mobile outdoor executions, and their owners are bragging about them in an organic way.