Toyota DM, Design & Branding Más que un Auto, 3 by Conill Advertising Los Angeles, Conill Advertising Miami
Toyota: Más que un Auto, 3
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Outdoor Advertising | Ambient | Wood Pencil |
| One Show, 2016 | ||
| Direct | Consumer - Print / Flat Mailing | Bronze Pencil |
| Direct | Consumer - Ambient / Environmental / Ambient / Environmental | Merit |
| Print & Outdoor | Consumer - Collateral / Promotional Items - Single or Campaign | Merit |
| Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single | Bronze Pencil |
Credits & Description:
Client: Toyota
Title: Más que un Auto
Category: Automotive / Cars
Agency: Conill / Miami / Los Angeles
Chief Creative Officer: Javier Campopiano
Creative Director: Mario Granatur, Veronica Elizondo, Martin Donovan
Production Company: Landia / Los Angeles , Indiehouse / Miami, Personal Music / Miami
Director: Martin Rietti
Producer: Juan Taylor
Agency Producer: Rodrigo Vargas, Lourdes Caballero, Krysta Rosales, Melanie Case, Miguel de la Lama
Creative Team: Marcela Angeles, Grace Espejel
Editor: Carlos Montoya, Lourdes Rebora, Agustin Di Vittorio
Executive Creative Director: Hernán Cerdeiro , Diego Yurkievich
Music & Sound: Alexis Estiz
Sound Designer: Luis Gomez
To celebrate 10 years of Toyota being the #1 brand among Latinos in the U.S, we thanked Toyota owners in a very unique way. Knowing that there is a strong bond between Latinos and their Toyotas (they're considered part of the family), we gave them the chance to do what they were already doing: naming their Toyotas. Shiny, beautiful badges, with the same look and feel as the ones Toyota puts on their models, were produced with customized names. So far, we have turned 100,000 Toyotas into mobile outdoor executions, and their owners are bragging about them in an organic way.