Transparency International DM NOT EVERY BRIBE IS JUST A BOX OF CHOCOLATES by Wiktor Leo Burnett Bratislava

NOT EVERY BRIBE IS JUST A BOX OF CHOCOLATES
The Direct marketing titled NOT EVERY BRIBE IS JUST A BOX OF CHOCOLATES was done by Wiktor Leo Burnett Bratislava advertising agency for Transparency International in Slovakia. It was released in Feb 2014.
Advertising campaign for Transparency International

Transparency International: NOT EVERY BRIBE IS JUST A BOX OF CHOCOLATES

Brand
Transparency International
Media
DM
Released
February 2014
Posted
February 2014
Market
Slovakia
Industry
Public awareness
Agency
Wiktor Leo Burnett Bratislava
Executive Creative Director
Peter Kacenka
Copywriter
Martin Motacek
Copywriter
Vladimir Lefik

Awards:

Golden Drum, 2014
Direct CommunicationMultidimensional direct mail and small printed materialsSilver Drum

Credits & Description:

Campaign name: NOT EVERY BRIBE IS JUST A BOX OF CHOCOLATES
Year/ID: 2014 / E_62_003_G14
Group: E. Direct Communication
Subgroup: 62. Multidimensional direct mail and small printed materials
Award: Silver Drum
Product and services: anti-corruption promo material
Registrant: Wiktor Leo Burnett
Country: SLOVAK REPUBLIC
Brand name: Transparency International Slovakia
Advertising agency, city: Wiktor Leo Burnett / Bratislava
Art director: Juraj Sutovec
Executive Creative Director: Peter Kacenka
Copywriter: Martin Motacek, Vladimir Lefik
Creative director: Martin Motacek
Account Director / Manager: Janka Machackova
Creative idea explanation:
Corruption is a wide spread problem in Slovakia, affecting the whole economy. Not the small one, like a little favor to your doctor, but the big one: corrupt politicians and judges.