Transport Accident Commission (TAC): Mother's Day Card

Credits & Description:

Media: DM

Category: Public interest

Agency: Grey

Brand: TAC

Geo: Australia & NZ, Australia

She wants a card from you, not about you. For Mum's sake, slow down.

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.

Advertising Agency: Grey, Melbourne, Australia

Executive Creative Director: Michael Knox

Creative Director: Nigel Dawson

Art Director: Jackson Harper

Copywriter: Shannon Crowe

Illustrator: Kelly Thompson

Senior Art Director: Peter Becker

Senior Art Director: Richard Lovell

General Manager: Randal Glennon

Account Director: Jodi Gubana

Typography: Brigitte Charron

Published: May 2013