Brand: Uber
Media: DM
Category: Professional Services
Agency: Leo Burnett
Geo: Russia
Uber: Hidden car crash wine label
Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine.
Advertising Agency: Leo Burnett, Moscow, Russia